Our Story!

AARZOO.. A desire 

Label by Aarzoo is a desire that came true by a sincere work and strong faith of an ambitious daughter Mariyam Shaikh. She inspired by her mother's home made business of selling women accessories since childhood;  dreamt of taking a step ahead and make it a succesfull business in future.

She saw the desire of women and how precise they are in choosing the correct match for them which she took as note in her life and made it her aim to fulfil their desire and her mother's aarzoo to see her independent. 

She solely believes to reach to the desire of all her customers and keep the dream of all the mother's alive.

A daughter's desire to have beautiful accessories and a mother's desire to see her daughter happy and independent is what lead to the birth of Label by Aarzoo...